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A brief primer on marketing for nonprofits

    Summary: An outline of key terms linked to a short FAQ item about each.

When the FAQ was first being put together, a marketing consultant put together this brief outline of marketing; it's still useful today.

What is marketing?
http://www.nonprofits.org/npofaq/07/01.html

Where can I find some simple marketing ideas?
http://www.nonprofits.org/npofaq/07/04.html

Do we still need marketing if we have no fee-for-service programs?
http://www.nonprofits.org/npofaq/07/05.html

How do I define my programs so people will understand?
http://www.nonprofits.org/npofaq/07/07.html

How do I set my marketing strategy?
http://www.nonprofits.org/npofaq/07/10.html

Some simple marketing ideas to get started at low cost
http://www.nonprofits.org/npofaq/07/11.html

What is cause marketing?
http://www.nonprofits.org/npofaq/08/19.html

What is telemarketing?
http://www.nonprofits.org/npofaq/08/15.html

Are market research and marketing research the same thing?
http://www.nonprofits.org/npofaq/07/12.html

When should I conduct marketing research?
http://www.nonprofits.org/npofaq/07/14.html

Can we do our own marketing research? If so, how?
http://www.nonprofits.org/npofaq/18/72.html

What is meant by internal marketing?
http://www.nonprofits.org/npofaq/07/17.html

How do I carry out internal marketing?
http://www.nonprofits.org/npofaq/07/18.html

What should we say to our employees about philanthropy?
http://www.nonprofits.org/npofaq/07/19.html

What influences people's reactions to NPOs' materials?
http://www.nonprofits.org/npofaq/07/20.html

Some texts on marketing for nonprofits
http://www.nonprofits.org/npofaq/07/21.html


Constructed from early postings to the FAQ 2/10/05 -- PB


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